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Oregon Lottery launches new Loteria Scratch-it

by Chuck Baumann | May 02, 2016

FOR IMMEDIATE RELEASE 

CONTACT: Thais (ty-EES) Rodick                          
Phone: 503-540-1032                                                             
thais.rodick@state.or.us

May 2, 2016 - Salem, Ore. –
Just in time for Cinco de Mayo, the Oregon Lottery has launched its second Scratch-it ticket version of the well-known Mexican Bingo-style game, Loteria.

“This was a very popular Scratch-it last year, and it resonated well with all Oregonians, so we decided to bring it back again this year, new and improved,” said Oregon Lottery Associate Marketing Communications Manager Thais Rodick. Loteria is a Mexican Bingo-style game played by family and friends in the Hispanic community. The Loteria Scratch-it ticket offers players a $10,000 top prize.

“Oregon’s population is becoming increasingly diverse,” said Rodick. “Currently, 12.3 percent of Oregonians are Hispanics, 4 percent are Asian American and Pacific Islanders, and 2 percent African American. We are broadening our product offerings to make sure our games remain relevant with our consumers, and the recent success of Loteria Scratch-it and our most recent Chinese New Year ticket illustrate that we’re on the right track.”

New versions of the Loteria Scratch-it will be available in the coming months incorporating themes like “Dia De Los Muertos” (Day of the Dead) and “Navidena” during the holidays.

Since the Oregon Lottery began selling tickets on April 25, 1985, it has earned nearly $10 billion for economic development, public education, state parks and watershed enhancements. For more information on the Oregon Lottery visit www.oregonlottery.org.

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