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On Cinco de Mayo, the Oregon Lottery launched its own version of the well-known Mexican Bingo-style game, Loteria.
A popular game played by family and friends in the Hispanic community, the new Oregon Lottery Scratch-it features familiar Oregon images such as the beaver, the thunder egg and Sasquatch. The new game offers players a $10,000 top prize.
“Oregon’s population is becoming increasingly diverse,” said Oregon Lottery Associate Marketing Communications Manager Thais Rodick. “Currently, 12.3 percent of Oregonians are Hispanics, 4 percent are Asian American and Pacific Islanders, and 2 percent African American. In order to be more inclusive in our communication efforts, the Lottery has developed a multicultural plan that encompasses advertising and product development efforts to engage with the many diverse communities in Oregon.”
The Lottery also created support for the Loteria Scratch-it including posters in both English and Spanish, and Spanish radio ads that will run on Hispanic radio stations statewide.
Since the Oregon Lottery began selling tickets on April 25, 1985, it has earned over $9 billion for economic development, public education, state parks and watershed enhancements.