By investing time and money into surveys and tracking studies, the Lottery is able to define its players and develop games and marketing strategies to reach them. Studies show the Lottery player closely mirrors the profile of Oregon's population age, 18 and over.
The infographics below illustrate current Lottery players. The study detail below the infographic shows current players vs lapsed or non-players.
Source: Oregon Lottery Behavior and Attitude Tracking Study, November ’14 wave.
See how the Oregon Lottery helped your county during 2013-2015.