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Player Profile

Who Plays the Lottery?

By investing time and money into surveys and tracking studies, the Lottery is able to define its players and develop games and marketing strategies to reach them. Studies show the Lottery player closely mirrors the profile of Oregon's population age, 18 and over.

The infographics below illustrate current Lottery players. The study detail below the infographic shows current players vs lapsed or non-players.

Source: Oregon Lottery Behavior and Attitude Tracking Study, November ’14 wave.

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Gender

Gender

​​Income

Income

Age

Age

​Education

Education
November 2014 Oregon Lottery Tracking Study

Player and Non-Player Demographics
Current Players1 Lapsed/Non-Players2
(n = 484) (n=516)
Gender
Male 51.0% 46.9%
Female 49.0% 53.1%
Age
18 to 34 28.5% 30.2%
35 to 54 38.4% 29.7%
55 and older 33.1% 40.1%
Education
Some high school 5.0% 5.0%
High school graduate 18.0% 17.8%
Some college/technical school 37.6% 27.7%
College graduate or higher 36.2% 46.1%
No response 3.3% 3.3%
Income
Less than $20,000 15.7% 17.1%
$20,000 to $29,999 9.5% 9.3%
$30,000 to $39,999 8.1% 7.6%
$40,000 to $49,999 7.0% 6.2%
$50,000 to $74,999 11.0% 10.1%
$75,000 or More 18.7% 18.4%
Prefer not to disclose 30.0% 31.4%
1Oregonians reporting they have played at least one Oregon Lottery game in the past 12 months.
2Oregonians reporting they have never played an Oregon Lottery game or have not played one in more than 12 months.
Source: Oregon Lottery Behavior and Attitude Tracking Study, November 2014.