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PRESS RELEASE

Oregon Lottery Airs New Responsible Gambling Ad


Part of on-going commitment of responsible gambling messages to players



FOR IMMEDIATE RELEASE

CONTACT: Chuck Baumann
Phone: 503-540-1015
Cell: 503-510-7829
Email: chuck.baumann@state.or.us



September 30, 2013 - Salem, Ore. -

The Oregon Lottery® began airing its most recent responsible gambling TV ad, “Date Night!” today.

“This is part of the Lottery’s long-standing and continued commitment to provide responsible gambling messages to our players,” said Oregon Lottery Director Larry Niswender. “This particular ad offers an unusual approach, but we felt the unexpectedness of the ad was one of the things that made it work.”

The ad, created by Brightwater Media of Portland, answers the question, “If you were going out for a fun night that included gambling, who would you want with you?” According to Brightwater Media Creative Director, Julie Livingston, brainstorming answers to that question inspired them to use the idea of a dating game as the overall concept for the spot.

“It’s entertaining so it invites viewers to engage and delivers a reward for watching,” said Livingston. “The delivery of the core message – set a time limit and a budget before you start to play – is done is a way that feels natural and personal.”

Oregon Lottery proceeds have provided and will continue to provide funding for free, confidential and effective problem treatment programs statewide. Since the statute dedicating those funds for that purpose was enacted in 1992, over $70 million has been directed to fund problem gambling treatment. The “Date Night!” responsible gambling ad was created with additional Lottery dollars over and above the one percent allocation.



Since the Oregon Lottery began selling tickets on April 25, 1985, it has earned over $8 billion for economic development, public education, state parks and watershed enhancements. For more information on the Oregon Lottery visit www.oregonlottery.org.

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Oregon Lottery • 500 Airport Road SE, Salem, OR, 97301 • PO Box 12649 Salem, OR, 97309-0649 • www.oregonlottery.org
Phone: 503-540-1000 • Fax: 503-540-1001 • Email: lottery.webcenter@state.or.us