Oregon Lottery Awarded Top Honors for
Responsible Gambling Ad
FOR IMMEDIATE RELEASE
CONTACT: Chuck Baumann
September 21, 2012 - Salem, Ore. -
For the second consecutive year, the North American Association of State and Provincial Lotteries (NASPL) awarded top honors to the Oregon Lottery for having the advertisement that best conveyed a message of responsible or low-risk gambling. The Lottery’s entry, entitled “Ready. Set. Play.” was selected from entries submitted by U.S. and Canadian lotteries and judged by an international panel of problem gambling experts.
The ad campaign is part of the Oregon Lottery’s ongoing public outreach program to educate Oregonians to play responsibly. “Ready. Set. Play. focuses on healthy playing habits and presents the idea that setting limits should be an integral part of getting ready to play,” said Assistant Director for Retail Operations and Marketing, Stacy Shaw. “The spot depicts gambling as a social activity that is only one part of an evening out with friends.”
The 30-second TV ad was created and produced for the Oregon Lottery by Brightwater Entertainment of Portland. According to Brightwater Creative Director, Julie Livingston, the goal of the spot is to empower players and potential players by giving them tools to help ensure they stay in control, Ready. Set. Play. encourages viewers to decide how long they want to play and how much they want to spend before they start, said Livingston, who was also part of Brightwater’s production team that created last year’s award winner. “The core of the message is that setting limits puts the player in charge and helps keeps the game safe and fun.”
Since the Oregon Lottery began selling tickets on April 25, 1985, it has earned over $8 billion for economic development, public education, state parks and watershed enhancements. For more information on the Oregon Lottery visit www.oregonlottery.org
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