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FOR IMMEDIATE RELEASE

CONTACT: Chuck Baumann
Phone: 503-540-1015
Cell: 503-510-7829
Email: chuck.baumann@state.or.us


Lottery Marketing Strategies Advisory Group Formed


December 16, 2011 - Salem, Ore. - Oregon Lottery Director Larry Niswender and Lottery Commission Chair Steve Ungar have created an advisory group that will examine responsible gambling efforts by the Lottery to assess strengths and areas for improvement. The advisory group will be tasked with developing a set of recommendations to assure that the Lottery is taking appropriate steps through its marketing strategies to responsibly promote its products, including the Lottery’s proposed ORcade Web site. Up to two Oregon Lottery Commissioners may attend each of the meetings.

Members of the advisory group include:
  • Jeff Marotta, Ph.D. – President and Senior Consultant, Problem Gambling Solutions, Inc – Advisory group leader/facilitator
  • Kathleen Joy – Exec. Dir. Oregon Volunteers Commission for Voluntary Action & Service
  • Julie Hynes - Lane County Problem Gambling Prevention Coordinator
  • Nicole Corbin – Problem Gambling Service Manager, Oregon Health Authority
  • Wendy Hausotter – Problem Gambling Services, Public Health and Prevention Coordinator

“I believe Director Niswender and Chair Ungar have brought together an outstanding team of problem gambling and public health experts that, together with support from Lottery personnel, can look at the Lottery’s marketing strategies,” said Marotta. “We will also review the ORcade to assess whether the Lottery is intentionally or unintentionally prompting under-aged persons to gamble,” said Marotta. “Perhaps more importantly, the Lottery wants to continue to make responsible gambling an integral part of their daily operations and as such we are also to review and make recommendations on all relevant aspects of business including employee and retailer training, advertising and marketing, and product development.”

The first of the advisory group’s informal meetings will be held on Jan. 6, 2012 from 1:30-3:30 PM at the Lottery office in Salem. During the meetings, the group will obtain public input, review responsible gambling strategies and processes, review the Lottery’s general marketing strategies, and the ORcade’s features and functionality. Once the advisory group has concluded their examination, they will provide recommendations to Director Niswender and the Lottery Commission who will then determine future steps.

“Evaluating the Lottery’s games and marketing approach is consistent with the Lottery’s longstanding commitment to achieving the Lottery’s mission of maximizing revenue for public purposes commensurate with the public good,” said Niswender.

Since the Oregon Lottery began selling tickets on April 25, 1985, it has earned over $7 billion for economic development, public education, state parks and watershed enhancements. For more information on the Oregon Lottery visit www.oregonlottery.org

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Oregon Lottery • 500 Airport Road SE, Salem, OR, 97301 • PO Box 12649 Salem, OR, 97309-0649 • www.oregonlottery.org
Phone: 503-540-1000 • Fax: 503-540-1001 • Email: lottery.webcenter@state.or.us