New Problem Gambling Awareness Ads
FOR IMMEDIATE RELEASE
CONTACT: Chuck Baumann
Oregon Lottery® new Problem Gambling Awareness Ads
Campaign runs during Problem Gambling Awareness Day – Sept. 29
September 26, 2011 - Salem, Ore. -
The Oregon Lottery launches a new problem gambling awareness campaign today with two new TV ads. The ads are part of the Oregon Lottery’s ongoing program to provide information to Oregonians about the issues surrounding problem gambling and the help that is available throughout the state. Also included in the campaign are radio ads, billboards, and Web messages.
Both TV ads have a strong, positive message with one focusing on the internal struggle problem gamblers feel, while the other focuses on getting your life back. “The ads will be relevant to both problem gamblers and their significant others.” said Carole Hardy, the Lottery’s Assistant Director for Marketing who also serves as chair of the Oregon Council for Problem Gambling. “Additionally, the messages are especially intended to make an emotional connection directly with problem gamblers.”
To create the ads, the Oregon Lottery worked with key Oregon problem gambling treatment and prevention experts. “The goal is to increase the number of Oregonians who call to seek treatment for a gambling problem,” said Hardy. “Each ad promotes the Problem Gambling helpline and Web site to increase awareness that Oregonians there is 24-hour, seven-day-a-week access to counselors who can help them find free treatment programs.” The Web site also offers a chat feature allowing people to interact directly with a helpline counselor online.
September 29 has been proclaimed by Governor Kitzhaber as Problem Gambling Awareness Day. Oregonians for Gambling Awareness Organization (OGAO) led the effort to have the day recognized and to shed even further light on problem. “We applaud the work OGAO does to promote problem gambling awareness and helping problem gamblers seek treatment,” said Hardy. The OGAO is not affiliated with the Oregon Lottery.
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