Who Plays the Lottery?
Identifying people who play Lottery games begins with the Lottery's mission statement: Operate a Lottery with the highest standards of security and integrity to earn maximum profits for the people of Oregon commensurate with the public good.
Earning maximum profits for the people of Oregon requires conducting research with Oregon’s population base to identify players and consumer markets for Lottery games. By investing time and money into surveys and tracking studies, the Lottery is able to define its players and develop games and marketing strategies to reach them. Studies show the Lottery player closely mirrors the profile of Oregon's population age, 18 and over.
Through these research efforts, the Lottery is able to offer a broad variety of market-responsive games that appeal to this diverse consumer market and ultimately earn maximum profits for the people of Oregon. The graph below illustrates current Lottery players compared to Oregon's population profile.
|May 2011 Oregon Lottery Tracking Study1
||Total Oregon Sample (n=1000)
||Current Players2 (n=507)
|55 and older
|Some high school
|High school grad
|Some college/technical school
|College grad or higher
|Less than $20K
|$20K - $29,999
|$30K - $39,999
|$40K - $49,999
|$50K - $74,999
|$75K or more
|% of Oregonians who rate the Lottery positively4
|% of Oregonians who’ve ever played the Lottery
The Oregon Lottery’s twice yearly tracking study is a “Random-Digit-Dial” telephone survey among approximately 1,000 Oregonians aged 18 and older, and is representative by gender, age, and by county. The sample has a +/- 3% margin of error at the 95% confidence level.
Oregonians reporting they have played at least one Oregon Lottery game in the past 12 months.
Results from the May 2011 Oregon Lottery Tracking Study.
Ratings of 1-2 based on a 4-point scale from 1 = very positive, to 4 = very negative.
2009 - 11 Lottery Fund
Allocations by County >>
See how Oregon Lottery® dollars are working for Oregon.
When You Play,
Oregon Wins >>
Lottery funds support projects and programs throughout the state.
Oregon Lottery • 500 Airport Road SE, Salem, OR, 97301 • PO Box 12649 Salem, OR, 97309-0649 • www.oregonlottery.org
Phone: 503-540-1000 • Fax: 503-540-1001 • Email: firstname.lastname@example.org